Our journey began not just as a cosmetics brand, but as a mission rooted in love, loss, and legacy. In the summer of 2023, our founder walked through one of the hardest seasons of her life—watching her son fight for every breath in the NICU. During those moments of uncertainty, a simple act of kindness—a gift bag with a bracelet from Kendra Scott—sparked something extraordinary. That one piece of jewelry brought a flicker of peace in the middle of chaos.

After her son’s passing, more symbolic gifts followed. But one by one, those necklaces faded, rusted, and couldn’t last—just like the heartbreak they represented. So, she decided to create something different.